Report from Leaf Home: 2024 Better Water, Together
Most Americans (63%) have never had their home water tested, while nearly half are unaware of what’s in their water.
Have you ever had your home water tested?
This poll was conducted by Morning Consult on behalf of Leaf Home between February and March, 2024, among a sample of over 2,000 adults in the United States. The 2024 Better Water, Together Report explores Americans’ attitudes, perceptions, and concerns about their tap water.
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Tim Beil Plumbing.
“It just makes sense.”
Be the exception. Have better water. Be healthier.
Nearly half of Americans (49%) are unaware of what's in their drinking water
Gen X (67%) and Boomers (71%) are more likely to have never had their home water tested than Gen Z (50%) and Millennials(58%)
Those who have city water (65%) are more likely to have never had their home water tested than those who have well water (40%)
Water contaminants are the top home water issue Americans are concerned about, followed by hard water and taste.
The majority of Americans (63%) have never had their home water tested.
Only 17% of Americans are aware of microplastics and 13% of forever chemicals (PFAs). Hard water and taste are the top home tap water issues Americans are aware of.
Fewer Americans say they drink tap water (51%) versus 61% in 2022. As a result, the use of plastic water bottles has increased from 59% in 2022 to 69% in 2024.
Bottled water is NOT the best solution
Most Americans (89%) turn to bottled water to tackle quality issues.
More Americans today use pitcher-style filtration systems (41%) than they did in 2022 (24%).
Renters are more likely to use pitcher-style filtration (47%) and bottled water (78%) than homeowners (38% and 69%, respectively).
Those who have well water are more likely to use whole home filter solutions (50%) than those who have city water (31%).
Tim Beil Plumbing.
“It just makes sense.”
Ready for TRULY Better Water?
Be the exception. Have better water. Be healthier.
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